Dating · 4 min read
Why free accounts get a daily swipe limit (and why it's good for you)
Dana Okafor, Research ·
When we tested unlimited swiping, people liked more profiles but matched less and replied less. When likes are scarce, people read prompts, look at the third photo, and say something real in the first message.
Passes are free
Only likes count against the limit on most days, so you can keep browsing thoughtfully. The counter resets at local midnight.
Plus is optional
MeantMee Plus removes the limit and shows you who already liked you, but matches and messaging are always free. You will never have to pay to reply to someone.